FRIDAY, JULY 14, 2023
Jason Price (GSCO), W. Laird Hamberlin (SCI)

Earlier this week, Safari Club International and Grand Slam Club/Ovis announced a joint partnership agreement that will combine the two organizations’ annual events into a single event set for January 31-February 4, 2023 in Nashville, Tennessee. That might not sound like a big deal to non-hunters, but in effect, it creates an event that is inarguably makes the event the “Super Bowl of Hunting.” QA Outdoors wanted to know more about the event, so we spent a few minutes in conversation with Safari Club International’s CEO W. Laird Hamberlin and GSCO’s Executive Director Jason Price to learn more.

QA Outdoors

Gentlemen, your joint announcement might actually be a much bigger deal many of us imagine. Give me a little bit of how this came together.

Jason Price

So, I came on at Grand Slam Club Ovis the early part of last year. And we're looking for new ways to introduce our organization to the maximum amount of people. Our market has changed. Everyone has been threatening “the markets changing” for the last 10 years. But I think COVID probably sped that up. We had some things that kind of happened internally with GSCO with some convention dates that really got me thinking outside the box. I met with Laird, I think in a coffee shop outside of Memphis, as you were in route from Dallas to Alabama.

The point of that meeting was really just to introduce myself. But Laird made a comment in that meeting. And I left there feeling like there was a partnership opportunity with SCI. We all talk about partnerships in conservation. And most of the time, we’re just talking about it.

But when I left that meeting, I felt like this had the potential to be a true partnership. The full fruition is still ongoing, but I think the sky’s the limit for this. It’s a bigger deal than probably most people will pick up on. But it has the opportunity to be really big; industry changing, and I think it will be layered.

Laird Hamberlin

This is an opportunity to have two great international organizations play to their strengths.

After last year's convention in Nashville, SCI is proving that what Forbes put in their article that it's, you know, “the Superbowl of the hunting industry”. It truly is the greatest hunting show on earth.

Going forward, we’re happy and proud to to continue our partnership relationship and our relationship with GSCO for quite some.

They are part of the Pantheon Award. That is the absolute most difficult award there is to get.

There's all kinds of awards that are out there, some of them around perfectly fine.

But from a conservation standpoint the Pantheon award that SCI and GSCO partner on, truly is the pinnacle of all the awards. And we just took this partnership to the next level.

We’re trying to enhance STIs mission of being first for hunters, and bolstering our efforts to promote conservation and responsible and sustainable practices worldwide.

We're gonna be able to do that by expanding GSCO’s partnership.

And we need to make sure this is clearly communicated: we did NOT acquire GSCO. We did not “take over” GSCO. It is independent and will continue to be. We’re proud of that.

We do have acquisitions that we've made over the years and partnerships and JVs. But this truly is a partnership with SSCO. They're going to be able to leverage our convention in Nashville, by extending in a day to do their work program and their banquet and their fundraiser - and all the vendors will already be there, although they will be leaving on Sunday after the convention. But the GSCO membership will be able to stay there on Sunday and have their life member breakfast and lunch and their dinner. And we’ll all be there. It’s just a huge opportunity.

QA Outdoors

So Jason, your members are going to be able to avail themselves of the SCI convention. But this makes a lot of sense. from the business standpoint: the economy of scale of “decking onto an event”makes sense- for both parties. Your layering enables you both to add to the party. You're given your members added an incentive to come to the party.

Jason Price

This agreement started long before that, it’s just kind of the icing on the cake. For us to be able to, to latch on to that success and give our members the opportunity to to see SCI’s Convention, which I mean, granted, a lot of them already do, is big.

Our two organizations have run parallel for so long. I think this is something that's probably been discussed over the last 10 years. A lot of people were involved in it before I came. But to create the opportunity to make this agreement with SCI is a unique opportunity for us to bring hunters together under one roof.

Laird Hamberlin

We both do things well individually. Getting together, we're going to do things even better.

I think this is a game changer for the industry. It’s just going to enhance what GSCO’s doing. And that's our intention. And it'll continue to enhance what SCI is doing with our convention in Nashville. So all positive

QA Outdoors

What you can do to make Nashville much better? It was by all accounts, a great session.

Laird Hamberlin

Just wait….we’ve got to keep outdoing ourselves every year. And we already have plans to outdo ourselves in 2024. So just standby on that one. There are some “potentials” out there that -if they come to fruition- and we think they will, will make it an even better convention than we had last year.

QA Outdoors

The Music City Convention Center people say they’ll be a little better prepared for the magnitude of your show in January. Last year, your show seemed to have overwhelmed them. They’re accustomed to smaller more “boutique” sized-shows. SCI ’23 was a major event for Nashville.

Laird Hamberlin

It was their largest convention ever. Nashville’s never had a convention that size. We're looking forward to to potentially having it in Nashville for years to come.

We know we're gonna be there - at least - two more years, but we'll see what happens after that.

QA Outdoors

All right, gentlemen, we appreciate you taking the time to talk this morning.

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